Sergio’s family have been in the London ‘rag trade’ for over 60 years, across three generations, so you can be rest assured that we know what we are doing! Sergio’s maternal grandmother Christalla travelled all the way from Cyprus to London in 1953, at the age of just 21 on the promise from a friend (who she conversed with only by letter) that she would be able to get a job in a factory in Warren Street, making garments for Marks & Spencer. Having never left Cyprus, or ever having gone on an overseas in any way, Christalla spent 10 days on a ship, on her own, on the way to her new life. Using only the skills she had been taught by her mother, Christalla spent fifteen happy years working in the London factory.
To this day, Lady Vintage is very much a family affair, built on ‘old school’ techniques, still all made by hand ‘the proper way’!
Victoria, who previously worked as a classically trained pianist, worked alongside Sergio in the evenings and on weekends to create and build the Lady Vintage brand. Quickly out-growing their home and needing more space for the dresses, the business moved in to it’s first proper commercial premises - which happened to be an upstairs room in an old laundry factory that used to wash the linens for the visiting cruise liners in Southampton - including the Titanic! It was our first proper Lady V home, the only downside was having to carry the dresses up the stairs each week!
Around this time, with Sergio’s keen sense for business, and Victoria’s help - the first ladyvlondon.com website went live, and the Lady V brand became available to buy across the world - and oh my, did it go viral! With the first collection selling out in a matter of days, we had a website but no stock!
Moving our manufacturing to London had always been a strong desire for us, and in June 2013 we made the bold move to stop manufacturing in the EU and move all of our production to London. It meant that we could better control the quality of our stock, and manufacturing times would significantly decrease. Plus, with Sergio’s uncle still working in garment manufacturing in London - it showed a commitment to keeping this tradition alive.
2013 was a big year for us! Not only did we move all our manufacturing to London, we also grew into a second unit in the old laundry factory, but the highlight was having our dresses appear on the BBC One Strictly Come Dancing - The Swing-a-thon Group Dance!
By 2019 the Lady V team has grown and both Sergio and Victoria couldn’t be prouder of the team we have. Lady V is blessed to have thousands of happy and loyal customers all over the world, and we simply love seeing all the amazing photos of the parties, weddings and special occasions that you send us. We thank you for the support that you have given us over the years to help us become of the world’s leading vintage reproduction brands.
All print designs are designed in house. Print designs have always been unique to Lady V and are what keep our customers coming back time and time again, unable to resist the latest dress in that signature Lady V print.