{"title":"FLASH SALE","description":"\u003cp\u003eShop selected Lyra at up to 50% off for a limited time only! \u003c\/p\u003e","products":[{"product_id":"lyra-maxi-velvet-grs-dress-wine-velvet","title":"Lyra Maxi Dress - Wine Velvet","description":"The Lyra Maxi Velvet GRS Dress is the perfect addition to your wardrobe this season. Crafted from luxurious Global Recycling Standard (GRS) certified plush stretch velvet, this elegant maxi dress is ideal for cocktail parties, evening events, and the holiday season.\u003cbr\u003e\u003cbr\u003eFeaturing a deep V-neckline with a crossover bust and a self-tie belt at the waist, this dress flatters the figure and creates a stunning silhouette. The long, flared skirt falls to a maxi length with a graceful slit, adding movement and drama to your look. Plus, the dress is designed with nursing mothers in mind, making it a practical and versatile choice.\u003cbr\u003e\u003cbr\u003eAvailable in a rich wine velvet shade, the Lyra Maxi Velvet GRS Dress is perfect for weddings, funerals, Christmas parties, and New Year's Eve celebrations. With sizes ranging from 8 to 30\/32, this dress is suitable for a variety of body types.\u003cbr\u003e\u003cbr\u003eKey features:\u003cbr\u003e- Global Recycling Standard (GRS) certified plush stretch velvet\u003cbr\u003e- Deep V-neckline with crossover bust\u003cbr\u003e- Self-tie belt at the waist\u003cbr\u003e- Long, flared maxi skirt with slit\u003cbr\u003e- Ideal for cocktail parties, evening events, and the holiday season\u003cbr\u003e- Perfect for breastfeeding mothers\u003cbr\u003e- Available in sizes 8 - 30\/32","brand":"Lady V London","offers":[{"title":"8","offer_id":55824991551867,"sku":"AW25LYRAMAXIVELVETwine-08","price":29.0,"currency_code":"GBP","in_stock":true},{"title":"10","offer_id":55824991584635,"sku":"AW25LYRAMAXIVELVETwine-10","price":29.0,"currency_code":"GBP","in_stock":false},{"title":"12","offer_id":55824991617403,"sku":"AW25LYRAMAXIVELVETwine-12","price":29.0,"currency_code":"GBP","in_stock":true},{"title":"14","offer_id":55824991650171,"sku":"AW25LYRAMAXIVELVETwine-14","price":29.0,"currency_code":"GBP","in_stock":false},{"title":"16","offer_id":55824991682939,"sku":"AW25LYRAMAXIVELVETwine-16","price":29.0,"currency_code":"GBP","in_stock":false},{"title":"18","offer_id":55824991715707,"sku":"AW25LYRAMAXIVELVETwine-18","price":29.0,"currency_code":"GBP","in_stock":true},{"title":"20","offer_id":55824991748475,"sku":"AW25LYRAMAXIVELVETwine-20","price":29.0,"currency_code":"GBP","in_stock":false},{"title":"22\/24","offer_id":55824991781243,"sku":"AW25LYRAMAXIVELVETwine-2224","price":29.0,"currency_code":"GBP","in_stock":false},{"title":"26\/28","offer_id":55824991814011,"sku":"AW25LYRAMAXIVELVETwine-2628","price":29.0,"currency_code":"GBP","in_stock":false},{"title":"30\/32","offer_id":55824991846779,"sku":"AW25LYRAMAXIVELVETwine-3032","price":29.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0677\/8568\/7348\/files\/ba40aabf063a85f6a421efee71858f07.webp?v=1770182166"},{"product_id":"lyra-maxi-plush-velvet-dress-purple-velvet","title":"Lyra Maxi Dress - Purple Velvet","description":"Introducing the Lyra Maxi Plush Velvet Dress - the perfect addition to your wardrobe this season. Part of our AW25 New Arrivals collection, this stunning dress is crafted from a luxurious plush stretch velvet that is guaranteed to turn heads.\u003cbr\u003e\u003cbr\u003eDesigned with a deep V-neck and a cross-over bust, this dress is both flattering and elegant. The generous self-belt at the waist can be tied at the front, back, or side, cinching in your silhouette for a gorgeous fit. The long, flared skirt falls to a maxi length with an elegant slit, creating a beautiful and dramatic look.\u003cbr\u003e\u003cbr\u003eVersatile and practical, this dress is perfect for a range of occasions - from cocktail parties and evening events to weddings, funerals, and holiday celebrations. The soft, stretchy velvet fabric also makes it an ideal choice for breastfeeding mothers.\u003cbr\u003e\u003cbr\u003eAvailable in a rich purple velvet, the Lyra Maxi Plush Velvet Dress is now available to pre-order in sizes 8 - 30\/32. Don't miss out on this must-have piece from Lady V London - order yours today!\u003cbr\u003e\u003cbr\u003eKeywords: New Arrivals, Lyra Maxi, Lyra Maxi Dress, AW25, Cocktail, party, evening, funeral, wedding guest, christmas, nye, velvet, plain, maxi, pockets","brand":"Lady V London","offers":[{"title":"8","offer_id":55824991912315,"sku":"AW25LYRAMAXIVELVETpurple-08","price":29.0,"currency_code":"GBP","in_stock":true},{"title":"10","offer_id":55824991945083,"sku":"AW25LYRAMAXIVELVETpurple-10","price":29.0,"currency_code":"GBP","in_stock":true},{"title":"12","offer_id":55824991977851,"sku":"AW25LYRAMAXIVELVETpurple-12","price":29.0,"currency_code":"GBP","in_stock":false},{"title":"14","offer_id":55824992010619,"sku":"AW25LYRAMAXIVELVETpurple-14","price":29.0,"currency_code":"GBP","in_stock":false},{"title":"16","offer_id":55824992043387,"sku":"AW25LYRAMAXIVELVETpurple-16","price":29.0,"currency_code":"GBP","in_stock":true},{"title":"18","offer_id":55824992076155,"sku":"AW25LYRAMAXIVELVETpurple-18","price":29.0,"currency_code":"GBP","in_stock":true},{"title":"20","offer_id":55824992108923,"sku":"AW25LYRAMAXIVELVETpurple-20","price":29.0,"currency_code":"GBP","in_stock":false},{"title":"22\/24","offer_id":55824992141691,"sku":"AW25LYRAMAXIVELVETpurple-2224","price":29.0,"currency_code":"GBP","in_stock":false},{"title":"26\/28","offer_id":55824992174459,"sku":"AW25LYRAMAXIVELVETpurple-2628","price":29.0,"currency_code":"GBP","in_stock":false},{"title":"30\/32","offer_id":55824992207227,"sku":"AW25LYRAMAXIVELVETpurple-3032","price":29.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0677\/8568\/7348\/files\/7a83a8193ffc7b7f3a9f26c54532383b.webp?v=1770182096"},{"product_id":"lyra-maxi-glitter-velvet-dress-black-glitter-stripe","title":"Lyra Maxi Dress - Black Velvet Glitter Stripe","description":"Introducing the stunning Glitter Stripe Velvet Lyra Maxi Dress from Lady V London - a must-have for the upcoming holiday season! This exquisite dress is crafted from plush stretch velvet with an elegant silver glitter stripe, creating a captivating and elegant look.\u003cbr\u003e\u003cbr\u003ePerfect for cocktail parties, evening events, and special occasions, the Lyra Maxi Dress features a deep V-neck crossover bust and a generous self-belt at the waist that can be tied at the front, back, or side, allowing you to create a flattering, customized fit. The long, flared skirt falls to a maxi length with a graceful slit, offering both comfort and style.\u003cbr\u003e\u003cbr\u003eWhether you're attending a wedding, a Christmas party, or ringing in the new year, this dress is the ultimate choice. Its versatile design also makes it suitable for funeral attire or any other formal event. With sizes ranging from 8 to 30\/32, the Lyra Maxi Glitter Velvet Dress is perfect for breastfeeding mothers, ensuring a comfortable and confident fit","brand":"Lady V London","offers":[{"title":"8","offer_id":55824992633211,"sku":"AW25LYRAMAXIVELVETblackglitter-08","price":30.0,"currency_code":"GBP","in_stock":true},{"title":"10","offer_id":55824992665979,"sku":"AW25LYRAMAXIVELVETblackglitter-10","price":30.0,"currency_code":"GBP","in_stock":true},{"title":"12","offer_id":55824992698747,"sku":"AW25LYRAMAXIVELVETblackglitter-12","price":30.0,"currency_code":"GBP","in_stock":true},{"title":"14","offer_id":55824992731515,"sku":"AW25LYRAMAXIVELVETblackglitter-14","price":30.0,"currency_code":"GBP","in_stock":true},{"title":"16","offer_id":55824992764283,"sku":"AW25LYRAMAXIVELVETblackglitter-16","price":30.0,"currency_code":"GBP","in_stock":true},{"title":"18","offer_id":55824992797051,"sku":"AW25LYRAMAXIVELVETblackglitter-18","price":30.0,"currency_code":"GBP","in_stock":true},{"title":"20","offer_id":55824992829819,"sku":"AW25LYRAMAXIVELVETblackglitter-20","price":30.0,"currency_code":"GBP","in_stock":false},{"title":"22\/24","offer_id":55824992862587,"sku":"AW25LYRAMAXIVELVETblackglitter-2224","price":30.0,"currency_code":"GBP","in_stock":true},{"title":"26\/28","offer_id":55824992895355,"sku":"AW25LYRAMAXIVELVETblackglitter-2628","price":30.0,"currency_code":"GBP","in_stock":false},{"title":"30\/32","offer_id":55824992928123,"sku":"AW25LYRAMAXIVELVETblackglitter-3032","price":30.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0677\/8568\/7348\/files\/f88df14711e616b00d38870f28e13c23.webp?v=1770182054"},{"product_id":"dress-cranberry-crushed-velvet","title":"Lyra Dress - Cranberry Crushed Velvet","description":"Embrace the festive season in style with the Cranberry Crushed Velvet Dress from Lady V London. Crafted from our luxurious new crushed stretch velvet, this elegant dress is perfect for all your holiday parties and events.\u003cbr\u003e\u003cbr\u003eFeaturing a deep V-neck crossover front, the flattering design creates a beautifully feminine silhouette. The self-tie waist allows you to cinch in the waist for a more fitted look, or tie it at the front, back, or side for a more relaxed feel. The flared skirt falls below the knee, creating a graceful and fluid movement as you move.\u003cbr\u003e\u003cbr\u003eDesigned with busy moms in mind, this dress is breastfeeding-friendly, making it a versatile choice for any occasion. Available in sizes 8 - 30\/3, the Cranberry Crushed Velvet Dress is the perfect addition to your holiday wardrobe.\u003cbr\u003e\u003cbr\u003ePre-order now to be one of the first to get your hands on this New Arrival from Lady V London. Pair with strappy heels and statement jewelry for a chic cocktail look, or dress it down with flats for a more casual party vibe. With its rich, seasonal color and luxurious velvet texture, this dress is sure to turn heads wherever you go.\u003cbr\u003e\u003cbr\u003eKeywords: pre-order, New Arrivals, pre-order, lyra, lyra dress, party, evening, cocktail, velvet, christmas, plain, pockets","brand":"Lady V London","offers":[{"title":"8","offer_id":55845532664187,"sku":"AW25cranberrycrushedvelvet-08","price":26.5,"currency_code":"GBP","in_stock":false},{"title":"10","offer_id":55845532696955,"sku":"AW25cranberrycrushedvelvet-10","price":26.5,"currency_code":"GBP","in_stock":false},{"title":"12","offer_id":55845532729723,"sku":"AW25cranberrycrushedvelvet-12","price":26.5,"currency_code":"GBP","in_stock":true},{"title":"14","offer_id":55845532762491,"sku":"AW25cranberrycrushedvelvet-14","price":26.5,"currency_code":"GBP","in_stock":false},{"title":"16","offer_id":55845532795259,"sku":"AW25cranberrycrushedvelvet-16","price":26.5,"currency_code":"GBP","in_stock":true},{"title":"18","offer_id":55845532828027,"sku":"AW25cranberrycrushedvelvet-18","price":26.5,"currency_code":"GBP","in_stock":true},{"title":"20","offer_id":55845532860795,"sku":"AW25cranberrycrushedvelvet-20","price":26.5,"currency_code":"GBP","in_stock":false},{"title":"22\/24","offer_id":55845532893563,"sku":"AW25cranberrycrushedvelvet-2224","price":26.5,"currency_code":"GBP","in_stock":false},{"title":"26\/28","offer_id":55845532926331,"sku":"AW25cranberrycrushedvelvet-2628","price":26.5,"currency_code":"GBP","in_stock":false},{"title":"30\/32","offer_id":55845532959099,"sku":"AW25cranberrycrushedvelvet-3032","price":26.5,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0677\/8568\/7348\/files\/98bc9a61ee3edf6715e76816f75373d0_bfadd04e-10eb-4bd3-bf9c-5bcd045e3207.webp?v=1762319946"},{"product_id":"lyra-dress-black-velvet","title":"Lyra Dress - Black Velvet","description":"New Arrivals: Pre-Order the Lyra Dress in Black Velvet\u003cbr\u003e\u003cbr\u003eThe Lyra Dress from Lady V London is the perfect addition to your holiday wardrobe. Crafted from our brand new global recycling standard stretch velvet fabric, this elegant dress is an ideal choice for festive parties this Christmas and New Year's season.\u003cbr\u003e\u003cbr\u003eThe deep V-neck crossover front creates a flattering, feminine silhouette, while the self-tie waist allows you to adjust the fit to your preference - tie it at the front, back, or side for a more fitted look. The flared skirt falls below the knee for a graceful, flowing finish.\u003cbr\u003e\u003cbr\u003eThe Lyra Dress is not only stylish but also functional, with a design that is perfect for breastfeeding mothers. Available in sizes 8-30, this versatile piece can be dressed up or down for any holiday occasion, from cocktail parties to Christmas dinners and even funerals.\u003cbr\u003e\u003cbr\u003eWith its witchy, 'plain' aesthetic and convenient pockets, the Lyra Dress in Black Velvet is a must-have for your pre-order this season. \u003cbr\u003e\u003cbr\u003eKeywords: pre-order, New Arrivals, lyra, lyra dress, plain, velvet, christmas, funeral, party, evening, cocktail, witchy, pockets","brand":"Lady V London","offers":[{"title":"8","offer_id":55845533876603,"sku":"AW25LYRAblackvelvet-08","price":26.5,"currency_code":"GBP","in_stock":true},{"title":"10","offer_id":55845533909371,"sku":"AW25LYRAblackvelvet-10","price":26.5,"currency_code":"GBP","in_stock":false},{"title":"12","offer_id":55845533942139,"sku":"AW25LYRAblackvelvet-12","price":26.5,"currency_code":"GBP","in_stock":false},{"title":"14","offer_id":55845533974907,"sku":"AW25LYRAblackvelvet-14","price":26.5,"currency_code":"GBP","in_stock":false},{"title":"16","offer_id":55845534007675,"sku":"AW25LYRAblackvelvet-16","price":26.5,"currency_code":"GBP","in_stock":false},{"title":"18","offer_id":55845534040443,"sku":"AW25LYRAblackvelvet-18","price":26.5,"currency_code":"GBP","in_stock":false},{"title":"20","offer_id":55845534073211,"sku":"AW25LYRAblackvelvet-20","price":26.5,"currency_code":"GBP","in_stock":false},{"title":"22\/24","offer_id":55845534105979,"sku":"AW25LYRAblackvelvet-2224","price":26.5,"currency_code":"GBP","in_stock":false},{"title":"26\/28","offer_id":55845534138747,"sku":"AW25LYRAblackvelvet-2628","price":26.5,"currency_code":"GBP","in_stock":false},{"title":"30\/32","offer_id":55845534171515,"sku":"AW25LYRAblackvelvet-3032","price":26.5,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0677\/8568\/7348\/files\/fd452ded5d61eab765d6e336034e3dd2.webp?v=1762320265"},{"product_id":"lyra-dress-black-velvet-2","title":"Lyra Dress - Black Velvet","description":"\u003cp\u003eLyra Dress - Black Velvet by Lady V London\u003cbr\u003e\u003cbr\u003eNew Arrivals! \u003cbr\u003e\u003cbr\u003eThis stunning Lyra Dress is perfect for all your upcoming holiday parties and events. Crafted from our brand new global recycling standard stretch velvet fabric, it offers an elegant and versatile look that's ideal for Christmas, New Year's, and beyond.\u003cbr\u003e\u003cbr\u003eThe deep V-neck crossover front creates a flattering silhouette, while the self-tie waist allows you to customize the fit. The flared skirt falls below the knee for a classic, feminine shape. Plus, it's perfect for breastfeeding mothers.\u003cbr\u003e\u003cbr\u003eAvailable in sizes 8-30, this Lyra Dress is a must-have addition to your wardrobe. 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Perfect for date nights and going \u003cem data-start=\"244\" data-end=\"253\"\u003eout-out\u003c\/em\u003e, this bestselling Lyra silhouette gets a glamorous update with all-over sparkle.\u003c\/p\u003e\n\u003cp data-start=\"343\" data-end=\"576\"\u003eFeaturing a flattering deep V-neck crossover front and a self-tie waist that can be styled at the front, back, or side to create a more fitted look. 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Offering an elegant alternative for partying, it’s made for date nights, going \u003cem data-start=\"294\" data-end=\"303\"\u003eout-out\u003c\/em\u003e, or for those who love something eye-catching without being over the top.\u003c\/p\u003e\n\u003cp data-start=\"386\" data-end=\"625\"\u003eFeaturing a flattering deep V-neck crossover front and a self-tie waist that can be styled at the front, back, or side to create a more fitted silhouette. The softly flared skirt falls below the knee for effortless movement and elegance.\u003c\/p\u003e\n\u003cp data-start=\"632\" data-end=\"701\"\u003eDesigned to be breastfeeding-friendly and available in sizes 8–30\/32.\u003c\/p\u003e","brand":"Lady V London","offers":[{"title":"8","offer_id":56044152750459,"sku":"SS26LYRAmetasnakskin-08","price":26.5,"currency_code":"GBP","in_stock":true},{"title":"10","offer_id":56044152783227,"sku":"SS26LYRAmetasnakskin-10","price":26.5,"currency_code":"GBP","in_stock":false},{"title":"12","offer_id":56044152815995,"sku":"SS26LYRAmetasnakskin-12","price":26.5,"currency_code":"GBP","in_stock":false},{"title":"14","offer_id":56044152848763,"sku":"SS26LYRAmetasnakskin-14","price":26.5,"currency_code":"GBP","in_stock":true},{"title":"16","offer_id":56044152881531,"sku":"SS26LYRAmetasnakskin-16","price":26.5,"currency_code":"GBP","in_stock":false},{"title":"18","offer_id":56044152914299,"sku":"SS26LYRAmetasnakskin-18","price":26.5,"currency_code":"GBP","in_stock":true},{"title":"20","offer_id":56044152947067,"sku":"SS26LYRAmetasnakskin-20","price":26.5,"currency_code":"GBP","in_stock":true},{"title":"22\/24","offer_id":56044152979835,"sku":"SS26LYRAmetasnakskin-2224","price":26.5,"currency_code":"GBP","in_stock":true},{"title":"26\/28","offer_id":56044153012603,"sku":"SS26LYRAmetasnakskin-2628","price":26.5,"currency_code":"GBP","in_stock":true},{"title":"30\/32","offer_id":56044153045371,"sku":"SS26LYRAmetasnakskin-3032","price":26.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0677\/8568\/7348\/files\/9dd72b9617e8d227ff9c6db12e68fdf6.webp?v=1770181557"},{"product_id":"lyra-dress-pink-glitter","title":"Lyra Dress - Pink Glitter","description":"\u003cp\u003ePre-Order Now - Shipping Commences the week beginning 16\/02\/26\u003c\/p\u003e\n\u003cp data-start=\"80\" data-end=\"351\"\u003eCrafted from our brand-new metallic glitter jersey, the Raspberry Metallic Glitter Lyra is made to shine on a night out. An elegant alternative for partying, it’s perfect for date nights, going \u003cem data-start=\"274\" data-end=\"283\"\u003eout-out\u003c\/em\u003e, or for those who love a cute look with a subtle hint of sparkle.\u003c\/p\u003e\n\u003cp data-start=\"358\" data-end=\"597\"\u003eFeaturing a flattering deep V-neck crossover front and a self-tie waist that can be styled at the front, back, or side to create a more fitted silhouette. 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Made from soft, comfortable jersey, it’s designed to feel as good as it looks, with a flattering fit that’s effortless to wear all day long. The classic gingham pattern adds a playful touch, making it a lovely choice for everything from race days to garden parties or a casual day out.\u003c\/p\u003e\u003cp data-start=\"95\" data-end=\"514\"\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp data-start=\"516\" data-end=\"776\"\u003eIt’s also designed with handy pockets, so you can keep your essentials close without needing a bag. The short sleeves keep the look relaxed and breezy, making it ideal for warmer days and evenings. 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This eye-catching design brings together a little bit of wild and a little bit of feminine, making it a fun choice for spring and summer occasions. Made from soft, comfortable jersey, it drapes beautifully and is easy to wear from day to evening.\u003c\/p\u003e\u003cp data-start=\"73\" data-end=\"441\"\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp data-start=\"443\" data-end=\"705\"\u003eThe Lyra is designed to be both stylish and practical, with a flattering fit and handy pockets for your everyday essentials. 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